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The medical industry as a whole has an odd relationship with brand identity. You see massive healthcare chains and pharmaceutical companies roll out immersive brand strategies, but conversely, small practices and providers have little to no brand identity in place.

The healthcare organizations that people interact with most often and who are most embedded in our communities somehow are the ones lacking a unique voice in the marketplace. In this blog, we’ll explore this topic, the value of branding to the smaller healthcare providers, and how this informed Carencia’s decision to take branding seriously.