The medical industry as a whole has an odd relationship with brand identity. You see massive healthcare chains and pharmaceutical companies roll out immersive brand strategies, but conversely, small practices and providers have little to no brand identity in place.

The healthcare organizations that people interact with most often and who are most embedded in our communities somehow are the ones lacking a unique voice in the marketplace. In this blog, we’ll explore this topic, the value of branding to the smaller healthcare providers, and how this informed Carencia’s decision to take branding seriously.

The medical industry as a whole has an odd relationship with brand identity. You see massive healthcare chains and pharmaceutical companies roll out immersive brand strategies, but conversely, small practices and providers have little to no brand identity in place.

The healthcare organizations that people interact with most often and who are most embedded in our communities somehow are the ones lacking a unique voice in the marketplace. In this blog, we’ll explore this topic, the value of branding to the smaller healthcare providers, and how this informed Carencia’s decision to take branding seriously.

The medical industry as a whole has an odd relationship with brand identity. You see massive healthcare chains and pharmaceutical companies roll out immersive brand strategies, but conversely, small practices and providers have little to no brand identity in place.

The healthcare organizations that people interact with most often and who are most embedded in our communities somehow are the ones lacking a unique voice in the marketplace. In this blog, we’ll explore this topic, the value of branding to the smaller healthcare providers, and how this informed Carencia’s decision to take branding seriously.

The medical industry as a whole has an odd relationship with brand identity. You see massive healthcare chains and pharmaceutical companies roll out immersive brand strategies, but conversely, small practices and providers have little to no brand identity in place.

The healthcare organizations that people interact with most often and who are most embedded in our communities somehow are the ones lacking a unique voice in the marketplace. In this blog, we’ll explore this topic, the value of branding to the smaller healthcare providers, and how this informed Carencia’s decision to take branding seriously.

While being stranded on a private island with your spouse may sound romantic, being quarantined in your home with your spouse for months brings that fantasy into a warped reality quickly. Many of us are trying to navigate a relationship that up until a few months ago had a working routine, healthy time apart, and snuggling on the couch to watch a movie was a treat.

Most of us are experiencing enhanced fears, worries, and stress during this unprecedented and unpredictable time in our world. Many of us are wrapping up “distance learning” with our children, are unable to see loved ones, are waiting to find out the status of employment, are struggling to work from home, or have been financially impacted by the virus crisis.